:: Create Your Best Salon Experience

Salon Crown Rating

Consider the Crown Rating

The Crown Rating Difference

The Salon Voices Crown Rating, similar to hotel and travel rating programs, is a proprietary evaluation system available only to salons using the Salon Survey software. The software, designed exclusively for salons, allows them to customize the client feedback form, listen more closely to their clients, and gain a better understanding of how they can improve their customers’ overall salon experience. Their results are reflected in the Crown Rating they earn.

Ultimately, the Crown Rating is an excellent tool for consumers evaluating salon services, and for business owners and managers who want to increase their salon marketing effectiveness. The program is a win-win for salons and their clients.

Creating Your Best Salon Experience

When salons actively seek out client feedback through the Salon Survey software, they get key insights into how they can better fulfill the needs of their loyal and new clients. This allows them to improve how they conduct business before, during, and after a client’s visit to the salon.

The Crown Rating helps consumers make informed choices so they select a salon that best meets their needs. The value to salons is in understanding how they compare with other salons so they can improve their businesses.

Using the Crown Rating

Salon clients use the Salon Crown Rating to choose a salon that fits the type of services and overall environment and culture that matches your tastes. Because salons that reach a 94 percent satisfaction level among customers receive a rating, consumers are choosing from among top-notch salons. Salon Voices designed this rating so consumers can choose a salon with confidence.

Salons use the national Crown Rating to promote the level of excellence they provide. In addition to the extended brand awareness and reach they achieve through the national rating, they exercise bragging rights in all marketing media. This not only helps them attract new clients, but it helps them build customer loyalty and increase customer retention.